Guide category
Business Guides
Practical profit, pricing and COD decision guides for online sellers.
Evergreen
Profit Margin vs Markup — What’s the Difference?
Profit is selling price minus cost. Margin expresses profit as a percentage of selling price, while markup expresses the same profit as a percentage of cost. They are not interchangeable.
Read guideEvergreen scenario model
How COD Returns Affect E-commerce Profit in Pakistan
COD returns reduce profit in two directions: fewer orders generate revenue, while failed deliveries can still consume packaging, advertising and return-courier costs. Delivery rate therefore changes profit more sharply than a simple lost-sale count suggests.
Read guide2026 fee estimates
Daraz FBM vs FBD: Which Fulfilment Model Is More Profitable?
Neither model is universally more profitable — FBM avoids Daraz's flat Pick & Pack and storage fees but pays for shipping and handling by weight and zone, while FBD replaces those with fixed per-order and monthly charges. Which one nets more depends on the product's weight, how fast it sells and your own packaging cost, so compare both for each product rather than picking one model for the whole store.
Read guide