Guide category
Business Guides
Practical profit, pricing and COD decision guides for online sellers.
Evergreen
Profit Margin vs Markup — What’s the Difference?
Profit is selling price minus cost. Margin expresses profit as a percentage of selling price, while markup expresses the same profit as a percentage of cost. They are not interchangeable.
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How COD Returns Affect E-commerce Profit in Pakistan
COD returns reduce profit in two directions: fewer orders generate revenue, while failed deliveries can still consume packaging, advertising and return-courier costs. Delivery rate therefore changes profit more sharply than a simple lost-sale count suggests.
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